Promote Allstate’s Good Hands Rescue App by tying showing its value in the context of cultural conversations – in this case, the highly anticipated release of the new Ghostbusters movie.
A shot of the front end of a car, steaming as though it has just broken down. In the swirl of steam that is rising up, you can make out a vague shape that resembles a ghost, playfully suggesting that the car was possessed. In the foreground, you can see the corner of a phone with the Allstate Good Hands Rescue service on its screen, as though someone is calling Allstate for help.
Posting copy: When something strange is going on under the hood, there’s always someone you can call.