NBA on TNT: Craig Sager Snapchat Filter


The Challenge:

Create content that would honor the return of Craig Sager, the beloved NBA sideline reporter battling leukemia, to the live NBA on TNT broadcast for the opening night of the 2015-2016 season

The Solution:

An official Snapchat filter available to fans during the live Story of opening night. The filter would feature an illustration of Sager dressed in one of his traditionally gaudy suits, holding out a microphone, so that when a fan takes a selfie, it will appear as though he is being interviewed by Sager. Across the top of the filter, the words “Welcome Back, Craig!” will be written.

The Result:

Welcome Back

Production: Jon DeFreest