NBA on TNT: Kobe’s Retirement

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The Challenge:

Write a piece of social content that helps the NBA on TNT celebrate Kobe Bryant’s 20-year career following his retirement announcement.

The Solution:

An image featuring a row of action shots of Kobe from across his 20-year career. The images would start with him as a teenage rookie on the left, and grow in stature and age as they continue to the right, like the famous depiction of a monkey evolving into a man, as though we are looking back on the evolution of the legend of Kobe Bryant at the end of his stellar career.

Posting copy: From teen phenom to first-ballot HOFer, here’s to an incredible 20-year transformation.

The Result:

One of NBA on TNT’s top performers of the year.

Turner_NBA_Kobe_Evolution

From teen phenom to first-ballot HOFer, here’s to an incredible 20-year transformation. #TransformationTuesday

Production: Adam Danielson

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