Keebler: May the Fourth


The Challenge:

Write a piece of content for Star Wars Day (May the Fourth) that helps fans celebrate and connect two longtime fan favorites: Ernie the Keebler Elf and Star Wars.

The Solution:

An animation from the POV of Ernie. He is holding a hand out in front of him, palm up. Above his hand a Fudge Stripe cookie is floating, as though being controlled by the Force. The cookie is spinning in place, so that you can see alternately its dark fudge side and its light cookie side.

Posting copy: Good Golly, is May the 4th about the Fudge Stripe cookie? Lightside or Darkside!? #MayThe4thBeWithYou

The Result:

Production: Daniel Johnson, Jon DeFreest

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