The Challenge:
Create a .GIF for Twitter that celebrates the US Women’s National Soccer Team as they compete in the World Cup, using assets from the launch of a new line of diverse, modern Barbie dolls.
The Solution:
A short .GIF featuring a series of scenes from the “Who Is Barbie?” music video, with a soccer ball animated into the footage. The ball would bounce from scene to scene, timed so that as the dolls in the video are shown walking confidently, their feet kick the ball into the next scene. The micro-video would end with the dolls dancing in celebration, with words of encouragement for Team USA.
Posting copy (for a win): Thanks to the #USWNT for inspiring us to #BeSuper with an incredible win! #SheBelieves
Posting copy (for a loss): Win or lose, you’ve been an inspiration us all. Thanks to the #USWNT for teaching us to #BeSuper! #SheBelieves
The Result:
Evan Ernst 