As part of a a bid to represent Fairlife, build a strategy that uses social content to reach consumers while reflecting the values and messaging of the brand.
Our team collaborated to design a content strategy and visual aesthetic that reinforced Fairlife’s values, and appealed to the consumers they were trying to reach. The result was content that felt natural, authentic, wholesome and healthy – and helped our team earn the opportunity to work with Fairlife. The stop-motion piece below, designed to be published on Earth Day, is an example of this work, featuring a brief recycling demonstration that reflects Fairlife’s commitment to sustainability.
Production: Dave Zeller
Promote Allstate’s Good Hands Rescue App by tying showing its value in the context of cultural conversations – in this case, the highly anticipated release of the new Ghostbusters movie.
A shot of the front end of a car, steaming as though it has just broken down. In the swirl of steam that is rising up, you can make out a vague shape that resembles a ghost, playfully suggesting that the car was possessed. In the foreground, you can see the corner of a phone with the Allstate Good Hands Rescue service on its screen, as though someone is calling Allstate for help.
Posting copy: When something strange is going on under the hood, there’s always someone you can call.
When something strange is going on under the hood, there’s always someone you can call.
Production: Virginia Bixby
Create a series of Snapchat ads for Allstate that naturally align their Mayhem campaign with March Madness, to be run during the official March Madness story. Each piece should match the natural look and feel of Snapchat content.
A series of microvideos that show that “March Mayhem” is everywhere – from your bracket going up in smoke, to an unlucky bounce of the ball. Each video highlights an example of real world damage that can be caused by Mayhem, and the damage would all be basketball tournament related. For example:
- A busted March Mayhem bracket that has crashed and burned so badly that it spontaneously bursts into flames, setting off the fire alarm and the sprinklers.
- A basketball flies through the air and lands directly on a car windshield, shattering the glass. The spidered cracks spread out to form a bracket.
Production: Dave Zeller
Production: Craig Bragg
Write a piece of social content that helps Jell-O fans celebrate the start of the US Open.
A shot of a tennis racquet being swung through the air, with a blurry trail to indicate motion. Directly behind the racquet, hanging in space, is a collection of green JELL-O gelatin cubes arranged in the shape of a tennis ball, as though the gelatin had just been sliced and diced by the fast-moving strings of the tennis racquet.
Posting copy: The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!
Some reddit love and inspiration for the Slow Mo Guys!
The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!
Production: Daniel Johnson, Virginia Bixby
Create entertaining and informative content that uses an ordinarily dull experience – the State of the Union Address – as an opportunity to feature travel destinations across the US.
An illustrated infographic that highlights a variety of activities that could be completed at different landmarks across the country – all in the time it takes the average State of the Union Address to be delivered. Examples could include climbing the stairs at the Statue of Liberty, swimming the Grand Canyon, and crossing the Golden Gate Bridge on a Segway,
Production: Jon DeFreest
Create social content that highlights Hitachi’s Non-SF6 Vacuum Circuit Breakers, which provide low maintenance costs and no greenhouse gas emissions, in the context of a social conversation that is relevant to Hitachi’s audience.
An animated video that shows how Hitachi’s Non-SF6 Vacuum Circuit Breakers can help make Super Bowl Sunday environmentally friendly and cost efficient, by helping power the TVs and devices fans are watching across the country, with no greenhouse emissions and greater long term savings. The video would open on an exciting football play, and then zoom out to reveal that the game is being shown on a TV screen in a family’s home. TV and mobile viewership facts and figures would be displayed (Ex: last year’s game drew an average audience of 114.4 million television viewers) as well as information on how much energy is required to power these devices. The video would then cut to information about non-SF6 circuit Non-SF6 Vacuum Circuit Breakers, depicted as though they were football plays being drawn up by a coach on the sideline. The information would share how Hitachi continues to develop high-voltage vacuum circuit breakers that offer no greenhouse gases and reduced maintenance costs over their lifetime versus SF6 breakers.
Posting copy: The Big Game is a big deal in millions of homes across the country. Thanks to game-changing Hitachi innovations like Non-SF6 Circuit Breakers, delivering electricity to #football fans across America is becoming more efficient and environmentally conscious – a winning combination.
Production: Jack Sabbath, Craig Bragg
Create an easy-to-digest video showcasing Hitachi performance cables, which provide the backbone of the infrastructure that makes modern communication possible.
The Solution: An animated video that follows the path of a text message from one phone to a series of other devices, demonstrating how behind even the simplest of business communications, there is massive infrastructure that makes it all possible. The video would open on a tight shot of a smartphone that has just sent a simple text message like “Hey team, we closed the deal!” The camera would then follow the “message” (the information being sent) through the Hitachi performance cables that are needed to relay data once the wireless information has been received. As we follow the message to the devices people are carrying in different parts of an office (a conference room, a cubicle, the factory, etc.), different information about Hitachi performance cables would be displayed, along with brief explanations of how they can contribute to the communication infrastructure we often take for granted. At the conclusion of the video, the message would arrive at another phone. The phone would text back, “Let’s celebrate!” The camera would then zoom out to reveal different members of the team celebrating together.
Posting copy: A single message can make all the difference in a deal. Hitachi performance cables don’t just help make business happen, they help you celebrate when it does.
Production: Daniel Johnson