Jell-O: US Open

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The Challenge:

Write a piece of social content that helps Jell-O fans celebrate the start of the US Open.

The Solution:

A shot of a tennis racquet being swung through the air, with a blurry trail to indicate motion. Directly behind the racquet, hanging in space, is a collection of green JELL-O gelatin cubes arranged in the shape of a tennis ball, as though the gelatin had just been sliced and diced by the fast-moving strings of the tennis racquet.

Posting copy: The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

The Result:

Some reddit love and inspiration for the Slow Mo Guys!

Jell-O: US Open

The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

Production: Daniel Johnson, Virginia Bixby

Allstate Insurance: Snapchat Ads – March Mayhem

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The Challenge:

Create a series of Snapchat ads for Allstate that naturally align their Mayhem campaign with March Madness, to be run during the official March Madness story. Each piece should match the natural look and feel of Snapchat content.

The Solution:

A series of microvideos that show that “March Mayhem” is everywhere – from your bracket going up in smoke, to an unlucky bounce of the ball. Each video highlights an example of real world damage that can be caused by Mayhem, and the damage would all be basketball tournament related. For example:

  • A busted March Mayhem bracket that has crashed and burned so badly that it spontaneously bursts into flames, setting off the fire alarm and the sprinklers.
  • A basketball flies through the air and lands directly on a car windshield, shattering the glass. The spidered cracks spread out to form a bracket.

The Result:

Production: Dave Zeller
Production: Craig Bragg

BEECC: Introductory Video

Video

The Challenge:

Create a script for an informative video on the website of the Beth Emeth Early Childhood Center that introduces parents to the school’s unique approach to education.

The Solution:

A script that provides key information about BEECC’s programs, with a structure that allows room for the school’s director to share her individual voice, vision, and passion through unscripted Q&A.

The Result:

Production: Daniel Johnson

Keebler: May the Fourth

Video

The Challenge:

Write a piece of content for Star Wars Day (May the Fourth) that helps fans celebrate and connect two longtime fan favorites: Ernie the Keebler Elf and Star Wars.

The Solution:

An animation from the POV of Ernie. He is holding a hand out in front of him, palm up. Above his hand a Fudge Stripe cookie is floating, as though being controlled by the Force. The cookie is spinning in place, so that you can see alternately its dark fudge side and its light cookie side.

Posting copy: Good Golly, is May the 4th about the Fudge Stripe cookie? Lightside or Darkside!? #MayThe4thBeWithYou

The Result:

Production: Daniel Johnson, Jon DeFreest

Barbie: Women’s World Cup

Video

The Challenge:

Create a .GIF for Twitter that celebrates the US Women’s National Soccer Team as they compete in the World Cup, using assets from the launch of a new line of diverse, modern Barbie dolls.

The Solution:

A short .GIF​ featuring a series of scenes from the “Who Is Barbie?” music video, with a soccer ball animated into the footage. The ball would bounce from scene to scene, timed so that as the dolls in the video are shown walking confidently, their feet kick the ball into the next scene. The micro​-​video would end ​with the dolls dancing in celebration, with words of encouragement for Team USA.
Posting copy (for a win): Thanks to the #USWNT for inspiring us to #BeSuper with an incredible win! #SheBelieves

Posting copy (for a loss): Win or lose, you’ve been an inspiration us all. Thanks to the #USWNT for teaching us to #BeSuper! #SheBelieves

The Result:

Barbie_Soccer_GoUSA.gif

Production: Dave Zeller

American Dad: Playboy Magazine Print Ad

Print Ad

The Challenge:

Write a print ad promoting American Dad’s move to TBS – a station that allows the show to get raunchier – in the style of classic Playboy cartoons.

The Solution:

A one-panel comic featuring Stan and Francine in the bedroom. Stan is standing with his back to the camera in the foreground, and the only clothing he’s wearing are his American flag briefs. In the background, Francine is sitting on the bed in lingerie, shrugging dismissively. The caption for the cartoon reads, “I told you, I’m not pledging allegiance to it.”

The Result:

American Dad Playboy Ad

Production: Leigh McGrath

American Dad: Roger the Alien’s Instagram – Game of Thrones

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The Challenge:

Write a post for Roger the Alien’s Instagram that reacts to the season 5 premiere of Game of Thrones, in which fan favorite Tyrion escapes from a crate he had traveled in for days on end, only to promptly pound wine and vomit.

The Solution:

An illustration that recreates the scene when Tyrion first arrives in Pentos and is freed from his crate. Tyrion is in the background, clutching his cup of wine and puking. Roger is still stuffed in the crate, dressed like one of the show’s many prostitutes, with a satisfied look on his face.

Posting Copy: Don’t know why Tyrion was so bent out of shape about spending a little QT in the crate. I had a great time. #GameOfThrones #Airholes #CrateCrayCray

The Result:

AmDad_EscapingTheCrate-01

Don’t know why Tyrion was so bent out of shape about spending a little QT in the crate. I had a great time. #GameOfThrones #Airholes #CrateCrayCray

Production: Nicky Mula, Kosta Gregory