Jell-O: US Open

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The Challenge:

Write a piece of social content that helps Jell-O fans celebrate the start of the US Open.

The Solution:

A shot of a tennis racquet being swung through the air, with a blurry trail to indicate motion. Directly behind the racquet, hanging in space, is a collection of green JELL-O gelatin cubes arranged in the shape of a tennis ball, as though the gelatin had just been sliced and diced by the fast-moving strings of the tennis racquet.

Posting copy: The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

The Result:

Some reddit love and inspiration for the Slow Mo Guys!

Jell-O: US Open

The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

Production: Daniel Johnson, Virginia Bixby

Hitachi: Super Bowl

Video

The Challenge:

Create social content that highlights Hitachi’s Non-SF6 Vacuum Circuit Breakers, which provide low maintenance costs and no greenhouse gas emissions, in the context of a social conversation that is relevant to Hitachi’s audience.

The Solution:

An animated video that shows how Hitachi’s Non-SF6 Vacuum Circuit Breakers can help make Super Bowl Sunday environmentally friendly and cost efficient, by helping power the TVs and devices fans are watching across the country, with no greenhouse emissions and greater long term savings. The video would open on an exciting football play, and then zoom out to reveal that the game is being shown on a TV screen in a family’s home. TV and mobile viewership facts and figures would be displayed (Ex: last year’s game drew an average audience of 114.4 million television viewers) as well as information on how much energy is required to power these devices. The video would then cut to information about non-SF6 circuit Non-SF6 Vacuum Circuit Breakers, depicted as though they were football plays being drawn up by a coach on the sideline. The information would share how Hitachi continues to develop high-voltage vacuum circuit breakers that offer no greenhouse gases and reduced maintenance costs over their lifetime versus SF6 breakers.

Posting copy: The Big Game is a big deal in millions of homes across the country. Thanks to game-changing Hitachi innovations like Non-SF6 Circuit Breakers, delivering electricity to #football fans across America is becoming more efficient and environmentally conscious – a winning combination.

Production: Jack Sabbath, Craig Bragg

Hitachi: Performance Cable

Video

The Challenge:

Create an easy-to-digest video showcasing Hitachi performance cables, which provide the backbone of the infrastructure that makes modern communication possible.

The Solution: An animated video that follows the path of a text message from one phone to a series of other devices, demonstrating how behind even the simplest of business communications, there is massive infrastructure that makes it all possible. The video would open on a tight shot of a smartphone that has just sent a simple text message like “Hey team, we closed the deal!” The camera would then follow the “message” (the information being sent) through the Hitachi performance cables that are needed to relay data once the wireless information has been received. As we follow the message to the devices people are carrying in different parts of an office (a conference room, a cubicle, the factory, etc.), different information about Hitachi performance cables would be displayed, along with brief explanations of how they can contribute to the communication infrastructure we often take for granted. At the conclusion of the video, the message would arrive at another phone. The phone would text back, “Let’s celebrate!” The camera would then zoom out to reveal different members of the team celebrating together.

Posting copy: A single message can make all the difference in a deal. Hitachi performance cables don’t just help make business happen, they help you celebrate when it does.

The Result:

Production: Daniel Johnson

NBA on TNT: Kobe’s Retirement

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The Challenge:

Write a piece of social content that helps the NBA on TNT celebrate Kobe Bryant’s 20-year career following his retirement announcement.

The Solution:

An image featuring a row of action shots of Kobe from across his 20-year career. The images would start with him as a teenage rookie on the left, and grow in stature and age as they continue to the right, like the famous depiction of a monkey evolving into a man, as though we are looking back on the evolution of the legend of Kobe Bryant at the end of his stellar career.

Posting copy: From teen phenom to first-ballot HOFer, here’s to an incredible 20-year transformation.

The Result:

One of NBA on TNT’s top performers of the year.

Turner_NBA_Kobe_Evolution

From teen phenom to first-ballot HOFer, here’s to an incredible 20-year transformation. #TransformationTuesday

Production: Adam Danielson

NBA on TNT: Craig Sager Snapchat Filter

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The Challenge:

Create content that would honor the return of Craig Sager, the beloved NBA sideline reporter battling leukemia, to the live NBA on TNT broadcast for the opening night of the 2015-2016 season

The Solution:

An official Snapchat filter available to fans during the live Story of opening night. The filter would feature an illustration of Sager dressed in one of his traditionally gaudy suits, holding out a microphone, so that when a fan takes a selfie, it will appear as though he is being interviewed by Sager. Across the top of the filter, the words “Welcome Back, Craig!” will be written.

The Result:

Welcome Back

Production: Jon DeFreest

American Dad: Playboy Magazine Print Ad

Print Ad

The Challenge:

Write a print ad promoting American Dad’s move to TBS – a station that allows the show to get raunchier – in the style of classic Playboy cartoons.

The Solution:

A one-panel comic featuring Stan and Francine in the bedroom. Stan is standing with his back to the camera in the foreground, and the only clothing he’s wearing are his American flag briefs. In the background, Francine is sitting on the bed in lingerie, shrugging dismissively. The caption for the cartoon reads, “I told you, I’m not pledging allegiance to it.”

The Result:

American Dad Playboy Ad

Production: Leigh McGrath

American Dad: Roger the Alien’s Instagram – Game of Thrones

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The Challenge:

Write a post for Roger the Alien’s Instagram that reacts to the season 5 premiere of Game of Thrones, in which fan favorite Tyrion escapes from a crate he had traveled in for days on end, only to promptly pound wine and vomit.

The Solution:

An illustration that recreates the scene when Tyrion first arrives in Pentos and is freed from his crate. Tyrion is in the background, clutching his cup of wine and puking. Roger is still stuffed in the crate, dressed like one of the show’s many prostitutes, with a satisfied look on his face.

Posting Copy: Don’t know why Tyrion was so bent out of shape about spending a little QT in the crate. I had a great time. #GameOfThrones #Airholes #CrateCrayCray

The Result:

AmDad_EscapingTheCrate-01

Don’t know why Tyrion was so bent out of shape about spending a little QT in the crate. I had a great time. #GameOfThrones #Airholes #CrateCrayCray

Production: Nicky Mula, Kosta Gregory