The Challenge:
Create social content that highlights Hitachi’s Non-SF6 Vacuum Circuit Breakers, which provide low maintenance costs and no greenhouse gas emissions, in the context of a social conversation that is relevant to Hitachi’s audience.
The Solution:
An animated video that shows how Hitachi’s Non-SF6 Vacuum Circuit Breakers can help make Super Bowl Sunday environmentally friendly and cost efficient, by helping power the TVs and devices fans are watching across the country, with no greenhouse emissions and greater long term savings.
Posting copy: The Big Game is a big deal in millions of homes across the country. Thanks to game-changing Hitachi innovations like Non-SF6 Circuit Breakers, delivering electricity to #football fans across America is becoming more efficient and environmentally conscious – a winning combination.
The Result:
Evan Ernst 