The Challenge:

Create social content that highlights Hitachi’s Non-SF6 Vacuum Circuit Breakers, which provide low maintenance costs and no greenhouse gas emissions, in the context of a social conversation that is relevant to Hitachi’s audience.

The Solution:

An animated video that shows how Hitachi’s Non-SF6 Vacuum Circuit Breakers can help make Super Bowl Sunday environmentally friendly and cost efficient, by helping power the TVs and devices fans are watching across the country, with no greenhouse emissions and greater long term savings.

Posting copy: The Big Game is a big deal in millions of homes across the country. Thanks to game-changing Hitachi innovations like Non-SF6 Circuit Breakers, delivering electricity to #football fans across America is becoming more efficient and environmentally conscious – a winning combination.

The Result:

Production: Jack Sabbath, Craig Bragg

The Challenge:

Create an easy-to-digest video showcasing Hitachi performance cables, which provide the backbone of the infrastructure that makes modern communication possible.

The Solution: An animated video that follows the path of a text message from one phone to a series of other devices, demonstrating how behind even the simplest of business communications, there is massive infrastructure that makes it all possible.

Posting copy: A single message can make all the difference in a deal. Hitachi performance cables don’t just help make business happen, they help you celebrate when it does.

The Result:

Production: Daniel Johnson