The Challenge:

Encourage residents at skilled nursing facilities to adopt PharMerica’s new Continue Care program when they transition home.

The Solution:

An animated video that provides key information about the program in a quick, engaging way, written with input from the program experts at PharMerica. This video would become one of the cornerstones around which a broader marketing campaign was created, including print materials for residents and facilities, as well digital, social, and print ads.

The Result:

Production: Robert Sadler