Introduce the audience to what LastPass does and encourage them to try the product in a fun, unintimidating way.
A website landing page that highlights the peace of mind one feels when they know their passwords and personal data are safe. The text of the landing page would poke fun at the meditative, zen-like self-help language that often accompany tips on how to achieve peace of mind. It would read: “Find peace without buying a yoga mat. Reach data serenity with encryption as mysterious as the sea, and a master password that – like your innermost dreams – only you know.”