PharMerica: Continue Care Patient Video

Video

The Challenge:

Encourage residents at skilled nursing facilities to adopt PharMerica’s new Continue Care program when they transition home.

The Solution:

An animated video that provides key information about the program in a quick, engaging way, written with input from the program experts at PharMerica. This video would become one of the cornerstones around which a broader marketing campaign was created, including print materials for residents and facilities, as well digital, social, and print ads.

The Result:

Production: Robert Sadler

Hitachi: Super Bowl

Video

The Challenge:

Create social content that highlights Hitachi’s Non-SF6 Vacuum Circuit Breakers, which provide low maintenance costs and no greenhouse gas emissions, in the context of a social conversation that is relevant to Hitachi’s audience.

The Solution:

An animated video that shows how Hitachi’s Non-SF6 Vacuum Circuit Breakers can help make Super Bowl Sunday environmentally friendly and cost efficient, by helping power the TVs and devices fans are watching across the country, with no greenhouse emissions and greater long term savings.

Posting copy: The Big Game is a big deal in millions of homes across the country. Thanks to game-changing Hitachi innovations like Non-SF6 Circuit Breakers, delivering electricity to #football fans across America is becoming more efficient and environmentally conscious – a winning combination.

The Result:

Production: Jack Sabbath, Craig Bragg

Hitachi: Performance Cable

Video

The Challenge:

Create an easy-to-digest video showcasing Hitachi performance cables, which provide the backbone of the infrastructure that makes modern communication possible.

The Solution: An animated video that follows the path of a text message from one phone to a series of other devices, demonstrating how behind even the simplest of business communications, there is massive infrastructure that makes it all possible.

Posting copy: A single message can make all the difference in a deal. Hitachi performance cables don’t just help make business happen, they help you celebrate when it does.

The Result:

Production: Daniel Johnson

Jell-O: US Open

Image

The Challenge:

Write a piece of social content that helps Jell-O fans celebrate the start of the US Open.

The Solution:

A shot of a tennis racquet being swung through the air, with a blurry trail to indicate motion. Directly behind the racquet, hanging in space, is a collection of green JELL-O gelatin cubes arranged in the shape of a tennis ball, as though the gelatin had just been sliced and diced by the fast-moving strings of the tennis racquet.

Posting copy: The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

The Result:

Some reddit love and inspiration for the Slow Mo Guys!

Jell-O: US Open

The best way to create fun on the court this weekend? Serve up a smile during the #USOpen!

Production: Daniel Johnson, Virginia Bixby

Allstate Insurance: Snapchat Ads – March Mayhem

Video

The Challenge:

Create a series of Snapchat ads for Allstate that naturally align their Mayhem campaign with March Madness, to be run during the official March Madness story. Each piece should match the natural look and feel of Snapchat content.

The Solution:

A series of microvideos that show that “March Mayhem” is everywhere – from your bracket going up in smoke, to an unlucky bounce of the ball. Each video highlights an example of real world damage that can be caused by Mayhem, and the damage would all be basketball tournament related. For example:

  • A busted March Mayhem bracket that has crashed and burned so badly that it spontaneously bursts into flames, setting off the fire alarm and the sprinklers.
  • A basketball flies through the air and lands directly on a car windshield, shattering the glass. The spidered cracks spread out to form a bracket.

The Result:

Production: Dave Zeller

Production: Craig Bragg

BEECC: Introductory Video

Video

The Challenge:

Create a script for an informative video on the website of the Beth Emeth Early Childhood Center that introduces parents to the school’s unique approach to education.

The Solution:

A script that provides key information about BEECC’s programs, with a structure that allows room for the school’s director to share her individual voice, vision, and passion through unscripted Q&A.

The Result:

Production: Daniel Johnson

Barbie: Women’s World Cup

Video

The Challenge:

Create a .GIF for Twitter that celebrates the US Women’s National Soccer Team as they compete in the World Cup, using assets from the launch of a new line of diverse, modern Barbie dolls.

The Solution:

A short .GIF​ featuring a series of scenes from the “Who Is Barbie?” music video, with a soccer ball animated into the footage. The ball would bounce from scene to scene, timed so that as the dolls in the video are shown walking confidently, their feet kick the ball into the next scene. The micro​-​video would end ​with the dolls dancing in celebration, with words of encouragement for Team USA.
Posting copy (for a win): Thanks to the #USWNT for inspiring us to #BeSuper with an incredible win! #SheBelieves

Posting copy (for a loss): Win or lose, you’ve been an inspiration us all. Thanks to the #USWNT for teaching us to #BeSuper! #SheBelieves

The Result:

Barbie_Soccer_GoUSA.gif

Production: Dave Zeller

American Dad: Playboy Magazine Print Ad

Print Ad

The Challenge:

Write a print ad promoting American Dad’s move to TBS – a station that allows the show to get raunchier – in the style of classic Playboy cartoons.

The Solution:

A one-panel comic featuring Stan and Francine in the bedroom. Stan is standing with his back to the camera in the foreground, and the only clothing he’s wearing are his American flag briefs. In the background, Francine is sitting on the bed in lingerie, shrugging dismissively. The caption for the cartoon reads, “I told you, I’m not pledging allegiance to it.”

The Result:

American Dad Playboy Ad

Production: Leigh McGrath

LastPass: Landing Page

Image

The Challenge:

Introduce the audience to what LastPass does and encourage them to try the product in a fun, unintimidating way.

The Solution:

A website landing page that highlights the peace of mind one feels when they know their passwords and personal data are safe. The text of the landing page would poke fun at the meditative, zen-like self-help language that often accompany tips on how to achieve peace of mind. It would read: “Find peace without buying a yoga mat. Reach data serenity with encryption as mysterious as the sea, and a master password that – like your innermost dreams – only you know.”

The Result:

LPAffirmations

Production: Nicky Mula